Undergraduate Catalog 2012 - 2013

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Department of Marketing & Management

Professors: S. Betts, S. Godar, R. Kashyap, K. H. Kim, R. Laud, F. Li, W. E. Matthews, A. Mir, R. Mir, L. Presby, J. Teng, M. Watad

Associate Professors: M. Chao, C. Perez (chair)

Assistant Professors: J. Arevalo, M. Chao, S. Feng, B. Florenthal, E. Knaus, S. Simmons

Bachelor of Science in Management

The Cotsakos College of Business academic program leading to the bachelor of science (B.S.) in management features a curriculum that is balanced between general education, management, and other related business courses.

The program requires

  1. the completion of core courses in the area of management, thus preparing students to pursue careers in the fields of human resources, operations, or strategic/other related organizational planning positions
  2. mandates the successful completion of related coursework that provides coverage in all areas that form the basis of fundamental business core competency
  3. stresses a well-diversified general education core, including specific courses that enhance public speaking skills, introduce behavioral sciences, increase competency in analytical and mathematical sciences, and address issues of ethics and diversity in organizations.

The graduate of the contemporary management program understands and recognizes how to effectively apply management theories within the firm, utilizes skills concerning individual and organizational behavior to enhance welfare and profitability, and integrates effective decision-making skills and support systems, including analytical models and technology, into the organization's decision-making processes. Graduates are prepared to utilize well developed and rational decision-making methodologies in managing human resources; plan, coordinate, and execute those activities that support the creation of goods and services; and develop and implement strategic and tactical level plans in support of organizational goals and objectives. Graduates are also cognizant of quality maintenance and its impact on both the manufacturing and service sectors, and are well qualified to pursue managerial professions in areas that include health care, sales, banking, education, government, and production/manufacturing.

The management program offers students the opportunity to work with technology both in laboratories and the Financial Learning Center, where data feeds, databases, and software commonly utilized by the business professional are leveraged to the benefit of the student's academic learning objectives.

Bachelor of Science in Marketing

The Cotsakos College of Business academic program leading to the bachelor of science (B.S.). in marketing features a curriculum that is balanced between general education, marketing, and other related business courses.

The program requires:

  1. the completion of core courses in marketing, thus preparing students to effectively manage the delivery and provision of goods through the multifaceted logistics and distribution channels that have become increasingly complex with recent advances in technology and globalization
  2. mandates the successful completion of related coursework that provides coverage in all areas that form the basis of fundamental business core competency
  3. stresses a well-diversified general education core, including specific courses that enhance public speaking skills, introduce behavioral sciences, increase competency in analytical and mathematical sciences, and address issues of ethics and diversity in organizations.

The contemporary graduate of the marketing program is exposed to innovative and entrepreneurial marketing concepts. This is embraced through the delivery of a curriculum that provides students with analytical and critical reasoning skills that focus on customer needs and the dynamics of buyer behavior. Students also gain an appreciation of cultural differences, quality concerns, ethical issues, and explosive changes in technology as they impact on a global marketplace. Graduates are prepared to pursue a broad range of international and domestic careers, including jobs in advertising, retailing, marketing management, marketing research, and multinational marketing, and are well qualified to make decisions concerning product design, pricing, promotion, and distribution, in support of organizational goals.

The marketing program offers students the opportunity to work with technology both in laboratories and the Financial Learning Center, where area-specific software is utilized to facilitate the analysis of data for the purpose of market research and statistical analysis, among other things.

Programs Offered
 
 

William Paterson University
300 Pompton Road
Wayne, New Jersey 07470
877-978-3923

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