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Pharma Sales 3.0 1/31/13 (For WPU Students Only)

Global pharmaceutical and medical device companies had sales of over $1 trillion in 2011.  Sales are expected to increase at about 5%-8% annually for the next five years, and U.S. will continue to remain the single largest market.  A substantial increase in sales is also expected from the emerging markets of China, Brazil, Russia, and India.  A highly regulated environment, restricted physician access, and managing the triad of consumers, payors, and physicians pose considerable challenges for the sales force of the pharmaceutical and medical device companies.  Keeping up with the challenges of Pharma 3.0, the industry has evolved from a traditional detailing model to consultative selling and from product-centric to customer-centric selling. 

This half-day pharma conference is packed with senior executives and academic faculty who will participate in panel discussions to develop a roadmap for pharmaceutical sales in a digital age. This conference provides an opportunity to build stronger ties among industry, academia, and the local community.  Business professionals from pharmaceutical and medical device companies, students, and faculty are expected to attend.

Two panel discussions are planned:

-          Today’s Challenges and Tomorrow’s Opportunities

-          Using Social Media to Create Customer Value

The following panelists have confirmed their participation:

Ms. Devon Eyer, Director, Corporate Communications, Social Media, Johnson & Johnson

Mr. Sander Flaum, Principal, Flaum Navigators

Dr. Prabakar Kothandaraman, Executive Director and Associate Professor, Russ Berrie Institute for Professional Sales, William Paterson University

Dr. Sudha Mani, Visiting Assistant Professor, Russ Berrie Institute for Professional Sales, William Paterson University

Mr. Richard Micali, Managing Director, RM & Associates

Mr. Cliff Moore, Manager, Pharmacy Services, Morristown Memorial Hospital

Mr. Rudraksh Sharan, Vice-President – Critical Care, The Medicines Company

Mr. Nagaraja Srivatsan, SVP & Head of Life Sciences,  North America Cognizant

FREE for WPU students

For further information, contact Sudha Mani at manis1@wpunj.edu or phone 973-720-3855.  To register online, please click "Add to Cart" located below.

Instructor :
Dates : 01/31/13
Days : Thu
From : 8:30am - 2:00pm
Fee : $ 0.00
Course Number : B075A

Class is unavailable at this time please call 973-720-2354 for more information or other course options

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