Center for Continuing and Professional Education



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Non-Profit Marketing 4/11/14

Most not-for-profits do not function with large-scale budgets as do any private
corporations and for-profit organizations. In fact, tight budgets and restrictions on
the use of income, along with the absence of dedicated communications professionals,
often result in reticence for adopting new ideas and expansion into new
areas. This program provides a sound understanding of the benefits of a carefully
orchestrated marketing and public relations campaign grounded in a Marketing
mindset. Topics include: researching and reaching your target market, comprehensive
use of technology, partnering with the public, as well as with businesses
in innovative, low cost/no cost ‘cause’ marketing campaigns, and generating
positive media coverage.

Instructor : Robert Allen
Dates : 04/11/14
Days : Fri
From : 6:00 PM - 9:00 PM
Fee : $ 100.00
Course Number : B026

Not available for registration at this time please call 973-720-2354 for future dates.


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